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The Ultimate Guide to Small Business Success

September 22, 2023

In today’s competitive environment, small business owners face many challenges and also opportunities. If you are looking for small business success and to achieve sustainable growth, it’s essential to understand the different functions that makes business success. The team at Right Business Now supports small business owners in Australia and have put together “The Ultimate Guide to Small Business Success”. In our article, we’ll act as your business coach and focus on the crucial business functions that can help you chart your path to success.

Business Motivation

Small business success begins with a clear understanding of why you started your business in the first place. A business coach will tell you that your passion and motivation are the driving forces behind your success. Small business owners need to take time to reflect on the following

  • Why you started your business?
  • What you were wanting to achieve with the business?
  • What do you hope to achieve in the long term?
  • What does business success look like?

small business motivation right business now

small business goals


Setting goals is crucial to small business success. When we say ‘goals’ we are not just talking about business goals.
We think that small business owners should consider their personal and financial as well as the business goals. As a small business owner, your business and personal life, as is your goals, are inter-twined. Taking time to understand what is important to you, setting realistic goals for you, is a worthwhile pursuit to ensure you are clear in what you want to achieve.

There are tools that you can use to help with your goals.
SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals are a great tool to help set your goals. They can be used for both business and personal and provide you and your business with direction and purpose. Setting clear objectives will help you stay focused, and enables you to better measure your progress more effectively.

small business product

Product or Service

Your product or service offering is the core of your small business. If you were working with a business coach, they would want you to develop an understanding of what it is your business offers, why are customers attracted to your product or service. What is unique about your offering, is crucial to small business success. The ongoing challenge of reviewing your product and service to ensure they are relevant to your customers will enable your business to remain competitive.

small business service


Many small business owners do not dedicate enough time to detail the competition within their industry. They typically have a high-level understanding of the competitive market for their product or service, but don’t drill down to a more granular level of what the competition is doing! You need to ask yourself:-

  • What does the industry leader do well?
  • Can you identify who your competitors are?
  • How is the competition differentiated?

The time spent by small business owners to understand the competitive market can pay big dividends. Small business success will come from when you understand how you can compete, and what you need to do to differentiate your product or service.

small business competition

Careful study of your competitors, including the market leader, should be undertaken. What does the market leader do well? How do competitors react to changes in your industry? How would you adapt to changes in your industry? All considerations that need to be undertaken so that you can stay ahead of the competition.

By understanding your competition, it enables small business owners in Australia to identify how they are going to compete and differentiate their product or service offering. You cannot sell all products or services to all customers. Knowing the competition enables you to know how you are going to compete in your industry.

small business customers


Building a loyal customer base is paramount to small business success in Australia. Success is to know your customers’ needs and preferences and to foster strong relationships through excellent customer service and engagement. Encourage feedback and use it to refine your offerings.

We discussed the many factors that need to be considered when identifying your customer including:-

  • Geography or location to your business
  • Age of your Customer
  • Gender
  • Lifestyle


The way you price your product or service plays a crucial role for small business success. Customers need to see value to pay a premium. You need to research your competitors pricing to help understand where you pricing should be. What are the pricing strategies you will use for your customers, beyond the everyday pricing.

small business pricing

Do you provide flexibility in your pricing like volume or loyalty discounts. Static pricing of a product or service may not always work and you need to consider different ways, thru pricing, to increase sales.

small business sales


The age old adage that sales solves all problems can be true, to an extent!
Sales and sales strategies for small business success is a constantly evolving process, one that does not stand still. Managing and refining sales is the most common reason small business owners engage a business coach. As a small business owner, you need to align your sales strategies to your customers. It can’t be done in isolation and how you sell comes from the understanding of your customers, competition and what is unique about your business.


With so much time spent online and on screens, marketing is becoming more and more complex. Three are many different types of marketing disciplines, which makes it hard for small businesses to master.
Traditional marketing, such as direct mail and networking, can still play a role in your marketing efforts. A great way to look at marketing is back to understanding where your customers are and using marketing to reach those customers. Constant marketing effort, learning by doing, will deliver small business success.

small business marketing

Marketing that leverages digital channels, content marketing, social media, and email marketing can help to reach your customers effectively.
A robust marketing strategy is essential for growth, but one that small business owner struggle with, given time constraints.


What words best describe how you want your business brand to be perceived? 

Your small business brand is your identity and reputation. Is it modern or exclusive? The exercise to rank your core brand values helps to better communicate your brand to your customers.

Branding is more than just colours and fonts!
It is a communication tool that is intrinsic to what you want the market and your customers to think when they see your brand. We have looked at branding in more detail in a previous article. Consideration should be given to

  • So how do you communicate your brand value?
  • Can you detail the words that best describe how you want your small business brand to be perceived?
  • Have you thought about the emotions you want your customers to feel when they interact with your business / brand.
  • Can you describe your business strengths or unique qualities and represent those thru your brand?

Small business owners need to ensure that their branding is consistent across all touchpoints, reflecting your business values.

Business Advice

There are many facets to business advice that can include planning and strategy. At some stage, many small business owners may need to seek a business advisor or business coach for support. That could also include small business owners needing to seek mentorship and advice from experienced entrepreneurs and industry experts. Networking and learning from others’ experiences can provide valuable insights and shortcuts to business success. You may need to pay for business advice or engage a business advisor!. With many different advisors, understanding exactly what business advice you need can save you time and money.

small business advice

To achieve small business success requires a holistic approach. Each of these ten business functions are interconnected, and small business success depends on your ability to manage them effectively. Small business owners in Australia need to continuously adapt, learn, and innovate to stay ahead of what is a complex and ever-changing business landscape. When you embrace change and focus on customers’ needs, you will be well-positioned for business growth.

Right Business Now was created by small business owners for small business owners. We understand the problems that limited time and resources can place on the small business success. Right Business Now was created as the resource tool to help your small business in Australia. We don’t just present information, we give you answers to all questions so you time is spent thinking about what is relevant to your business.

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Right Business Now was built by small business owners for small business owners!